WWCSLD?

Most people who have known me for long know that I am a CS Lewis junkie. I don't really do the Catholic "patron saint" thing, but CS Lewis would probably be my patron saint if I did. I have almost everything he has ever published except for the really expensive three volume set of his collected letters (only have volume 1... Christmas presents anyone?). For me, his books are just below Scripture, and he is one of very few people who write books that I will read more than once. So, just below the Holy Trinity is CS Lewis... Father, Son, Spirit... and "Jack".

Just kiddin' on that last sentence... But everything else is pretty much true.


So, it both enthuses me and pains me to hear the media blitz for his movie "The Lion, The Witch, and the Wardrobe" (hereafter LWW). It is pasted all over TV, radio, and print... as well as being attached to kitschy promotional materials that you can find at your local grocery store. Heck, I think that there is a fast food joint that has a LWW kid's meal.

So, on one hand I am really happy that the whole world is hearing at least some of what "Jack" (as CS Lewis was known to his friends) is saying, because Jack has a lot of great things to say. And, furthermore, I think his Christian worldview possesses the strengths and avoids the weaknesses of so many other Christian theologies on the "left" and on the "right"... and LWW is as good an introduction to that worldview as anything is (except, of course, for Mere Christianity... but that book would make a really bad movie!).

But LWW kid's meals? LWW merchandise in the Wal-Mart toy section? What's next, "Aslan underwear" (it brings out the Lion in you!)????

It's all enough to make me ask a serious question:

What would CS Lewis do?

Hey, that's pretty catchy! What would CS Lewis do? Hmmmm.... I could put that on a T-shirt. Or maybe a hat. Or maybe a mug. Oh wait- here's a good one- we could make fashionable bracelets and necklaces with the phrase on it! The possibilities are endless!

But, wait, that phrase is too long. We could use acronyms. We could make it into "WWCSLD?". No, that's too long to.

Hmmmm...

Wait! I know! Our phrase could be "What would Jack do?" WWJD? That's catchy. Marketable. And I bet no one has thought of that before!

WWJD? Soon to sweep the nation...