Proclaim Hope and you are adored.
Explain despair and you are ignored.
Preach Meaning and be applauded.
Offer Forgiveness and see smiles.
Admonish sin and see frowns.
Declare Resurrection and get warm hugs.
Describe crucifixion and get cold shoulders.
Manifest the Light and doors open.
Reveal our darkness and minds close.
Talk about the Cure and you are a philanthropist.
Warn about our sickness and you are a misanthrope.
Feed the Hungry and become a Hero.
Ask why they don’t have food and become a villain.
We want:
Good News without bad news.
Salvation without repentance.
A Crown without a cross.
Toxic Positivity without healing discipline.
Happily Ever After without once upon a time.
The Marketing gurus tell us
Everything should be an Open Signifier:
Which allows everyone to find something Positive
And avoid any hint of the negative.
Become Light Beer or Artificial Sweetener:
A Simulacrum with no substance
A Shallow Pool with no dangerous depths.
Trust us.
It’s better for business that way.
It has Always Been Thus and always shall be.
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